The City of Milwaukee has a heritage of brewing and beer. While many of the old names have faded, the Lakefront Brewery has grown and is adding to Milwaukee’s proud tradition. And to add a little extra color to their beer, Lakefront Brewery is a participating business in the Travel Green Wisconsin program. Ah, definitely a greener kind of beer!
There are several things to know about the Lakefront Brewery. First, it’s not on the lakefront. It’s actually on the Milwaukee River just north of downtown. Second, the beers I’ve sampled have all been highly enjoyable and wonderfully unique – they even brew a gluten-free beer! – and I’d buy them all again (and have). Third, Lakefront Brewery has “The Tour.”
I’ve stopped at many a brewery tour – from Milwaukee’s Miller to Anheuser-Busch in St. Louis, Tyranena Brewery in Lake Mills Wisconsin, Cooperstown Brewery in New York, and many in between – but this brewery’s tour is a hoot and well worth the trip. Even if you don’t like beer, you’ll still enjoy the show, but it helps if you at least appreciate the stuff.
Our tour guide was a mild mannered 4th grade teacher by day and a comedic, brash cheerleader and part time Laverne & Shirley imitator on the weekends. This tour starts the right way – with a visit to the tasting room. You bring your cup along and refill midway so as not to be high and dry at the end of the tour.
You find out all the basic things about beer on this tour, including definitions of words like wort and fermentation. However, the high tech graphics (laminated hand made signs), fermentation tanks painted with images of The Three Stooges, the tour guide’s rendition of Laverne & Shirley choreography, and most importantly, the refillable beer cup, make this tour “The Tour.” You see the real brewing operation in all its gory (or glory), and it’s one grand adventure. They also have the original beer mug from old County Stadium – take your photo holding the handle. Finally the gift shop, a 9’x12′ cubby, has some great shirts and other beer paraphernalia.
Travel Green Wisconsin Green Guide Score – 53
Green highlights and innovative practices
— Uses organic malt and hops
— Renewable energy is purchased through WE Energies
— Used grains and hops are sent to a worm farmer and turned into compost
— Water that is run through a heat exchanger to cool boiled beer is reused for the next batch of beer
— Products are purchased in bulk and reusable goods are used instead of disposable ones
Website — http://www.lakefrontbrewery.com/
Photo and article by Bo Mackison, a Madison area writer and photographer, who often accompanies her husband on travels throughout Wisconsin, and makes frequent stops to tour microbreweries at his suggestion. To see more Wisconsin photography, visit the Seeded Earth Photography gallery. Photo “Larry’s Mug on the Tank” ©2008 all rights reserved.
Wandering Wisconsin with Bo 